With the rapid development of digital printing technology, thermal transfer and other technologies, the omission of the plate making process reduces the cost of short-run printing, and personalized gift printing is gradually entering the daily lives of ordinary consumers. Nowadays, the gift printing market is gradually heating up, with various forms and varieties of personalized printing gifts. For the different grades of packaging and labels of various gift box products in the market, a single printing method in the past could not achieve the multiple expected effects of gift box packaging, and organically combined offset printing, flexo printing, gravure printing, screen printing and digital printing. In order to avoid the shortcomings of a single printing method. Nowadays, personalized printed gifts are in various forms and varieties. In personal life, make photos of beautiful scenery and family laughter into a photo desk calendar to send to family members, print photos of yourself and friends on mugs, T-shirts, and give to friends, and print life details that are usually taken for parents Make a picture album and give it to parents, as well as pillows, pen holders, lighters, keychains, ceramic tile accessories printed using printing technology...In business activities, company celebrations, new product press conferences, important meetings and other occasions, to the guests The commemorative gifts printed with the company's name and logo with customers are very popular among enterprises. Some of these gifts are office supplies, while others are irregularly shaped items such as daily necessities and stationery. There are many types and a small quantity, and they have unique styles and characteristics. So what is the status quo of the gift packaging market? The demand for personalized calendars is optimistic. According to reports, the digital printing shop affiliated to Tianjin Institute of Printing Technology made a small number of personalized monkey calendars at the end of 2015. Although they were only used as internal New Year gifts within the unit, the response was unexpected. Huang Runjie, manager of the business department of Tianjin Institute of Printing Technology, said: “The monkey calendar was very popular after it was issued, and the number was not enough. Later, it needs to be printed to meet everyone's needs.” He believes that this kind of digitally printed personalized desk calendar market is very popular. broad. Network digital printing has gradually become fashionable. An industry insider once introduced that in the past printing gift market, customers need to choose printers for mass printing to be cost-effective. If printing methods such as offset printing and gravure printing are used, they can only work on flat paper. And plastics for printing, can not print curved and uneven surfaces. Since many gifts are items with irregular shapes, and the materials used are also all-encompassing, such as metal, plastic, textile, wood or glass, special printing equipment is required. Due to the high cost of plate making, printing factories often cannot provide this special gift printing service , And ordinary consumers have very few opportunities to enjoy this service. Nowadays, with the rapid development of digital printing technology and thermal transfer technology, the omission of plate making process reduces the cost of short-run printing, and personalized gift printing is gradually entering the daily lives of ordinary consumers. According to Liu Wei, manager of Tianjin Aocai Advertising Company, the printing of paper products represented by personalized desk calendars and photo albums mostly uses digital printing equipment, while the printing of special materials such as porcelain cups uses thermal transfer technology. It can print one piece without being limited by print volume. High-end cultural gift printing potential can be tapped In addition to personalized gift printing, high-end cultural gift printing also shows a certain momentum of development. Liu Wei said that with the continuous improvement of the people's cultural quality, high-end cultural gifts will become more and more popular. In the field of cultural gift printing, high-simulation calligraphy and painting prints alone have greater market potential. Market business opportunities brought by gift packaging For the different grades of packaging and labels of various gift box products in the market, a single printing method in the past could not achieve the multiple expected effects of gift box packaging, and offset printing, flexo printing, gravure printing, screen printing and Only by organically combining digital printing and other processes can the shortcomings of a single printing method be avoided. The unit-type flexographic printing production line can be interchanged with gravure and screen printing units for combined printing, and can realize online post-printing processing such as glazing, hot stamping, and laminating. This has brought many extended industrial chains to the printing industry and solved more employment problems. In the fierce market competition, gift box packaging has become a market that can be continuously tapped. The potential stock of the gift box packaging market will also develop in a positive direction, becoming more and more competitive and challenging. The packaging market plays the leading role in understanding As long as people with market laws are good at observing, familiar with the consumer market, and master the objective laws of market economy, we can create good economic benefits in the packaging market.